Health policies of the government too have an impact on the performance of fast food brands. The successful industry can only be satisfied if the fast food services are operational, systematic and dynamic in nature. The US economy has grown stable but things will take time to become perfect.
Nonetheless, this same external factor creates an opportunity for the company to improve its products. With strict quality standards, the fast food brands are pressurized to change strategies towards waste management and children food.
Some food chain use mobile phone by sharing SMS about their popular food chain and also offer some incentives to their clients Rodrigo, Customer love junk food for its deliciousness but health consciousness among people has affected the sales.
Among the items that should be examined are demographics, population growth rates, age distribution, attitudes toward work and job market trends. Social Factors In the social sector, people are now becoming educated and they are now health conscious about the food products.
It is a place where food is prepared and served to people and it works round the clock. Social media and online ordering have changed the style of customer service. You can check their list of food products online and get information about the availability of the food. Before it was thought that fast food industry is destroying young children health.
There are regulations related to wages, hygiene and food quality that need to be complied with. The business of the multinational food restaurant chain is becoming strong in Europe because the economic situation is now becoming stable there Roberta Greenspan, The firm also has the opportunity to expand its business based on advantages of free trade agreements, such as through new locations overseas.
However, competition is now much higher than ever. The regulations regarding food quality have got restricted.
A lot has happened in less than fifty years. Apart from these there are government made policies that may make it easy or difficult for the brands to do their business. It has given new directions to the level of competition the fast food brands are facing. Some of the brands have even focused on having sustainable and compliant supply chains.
If the legal environment of a nation is favorable brands operate both safely and profitably. A number of changes including increased health consciousness affected fast food sales. Some other things too cannot be ignored any longer.
The use of digital displays and kiosks affected ordering and the costs of labor. Specific items that need to be scrutinized include, but are not limited to, government spending on technological research, the life cycle of current technology, the role of the internet and how any changes to it may play out, and the impact of potential information technology changes.
It helps businesses decide which of these factors are favorable and which are not. Social media and online ordering have changed the style of customer service. Technological factors have been an important influence on the fast food industry.
They have implemented some specific rules and regulations to control the supply and provision of food products in the market. All the companies operating in fast food industry must comply with the marketing and sales regulations imposed by particular country.
People now think before they eat. Brands are focusing on attracting and retaining customers. Customers place orders and make payments online. The US Food and Drug administration also tightened the rules. So, there are a few things about Fast food that are never going to change.
Not only customer service methods have changed but new trends have also been introduced in engaging customers on social media and getting online feedback.
Otherwise taxes and compliance related factors can make it so difficult that the brands find it impossible to do business profitably.
Businesses do not just depend on the quality of their products to achieve sales. Lifestyle and health trends put a major influence to fast food industry.
We cannot help our craving for taste. Delicious food was insufficient to attract the customers.PESTEL analysis helps us to understand the overall picture of the operation of an industry.
A. Political Factors The operations of any organisation are heavily influenced by the individual state policies enforced by each government and McDonald’s is no exception. (PESTEL analysis of McDonalds and the food industry) Technological With the passage of time internet is becoming part and parcel of our lives, some people cannot.
PESTEL-PESTLE Analysis of Fast Food Industry. by adamkasi | Jun 14, | Industries The customer friendly services offered by various brands as McDonalds, KFC, Dominos and Subway and new styles of marketing have retained more customers. PESTEL Analysis of HDFC Bank; PESTEL Analysis of Haier; PESTEL Analysis of GlaxoSmithKline (GSK).
Fast Food Industry PESTEL Analysis The popularity of fast food does not cease to increase. Despite the rising health consciousness in society, the industry has shown healthy growth. Behind it is the consumers' love for fast food. Fast Food Industry PESTEL Analysis. it is the competition between the brands.
From McDonalds to Subway, there are hundreds of global and local brands competing for market share. fast food industry, fast food industry PEST, fast food industry PESTEL.
CHESHNOTES ON FACEBOOK. Related Post.
PESTEL/PESTLE analysis of Wendy’s. Burger King. PESTEL analysis helps us to understand the overall picture of the operation of an industry. A. Political Factors The operations of any organisation are heavily influenced by the individual state policies enforced by each government and McDonald’s is no exception.Download