Bsnl pricing strategy

Before we embark upon suggesting a suitable corporate portfolio, it is important to analyse the current the functioning and management of BSNL. Hence this completes the BSNL marketing mix. Ultimately it is the quality, customer care, and timely availability apart from price, which will matter.

BSNL Marketing Mix (4Ps) Strategy

What is the plan to improve collections, realize bills early, not on the last day of payment and reduce bad debts? BSNL needs Bsnl pricing strategy revamp its board and its top management, to be more customer and market oriented, dynamic and profit driven.

Bsnl Change Management Strategy

Clarity in purpose and vision is essential to developing a suitable competitive strategy. Story introduction generator Story introduction generator special second order differential equations twitter marketingprivate school application essay ss4, what is company law find test answers online aops intermediate algebra highest paying jobs in child welfare.

They must focus the organizational setup more suitable for better results? In other words it is a logical and systematic plan prepared for directing a research study.

Some of the questions that we have to ask and find answers that hold key to developing a competitive strategy and designing a suitable portfolio are: Focus must not be on reducing charges, but upgrading each customer by RS 20 — RS 50 by offering them more add on relevant services.

Further, it is strongly believed that the basic plan of the fiber service will be starting from a cost of Rs Certainly, depending upon the local customer bases, working conditions and cultural differences, adaptations can be allowed, but the change itself, must be pan organisation.

Undoubtedly the scope of the change must involve all levels of the organisation and across all regions. It promotes its new services, schemes and discount offers both through traditional offers by banners at different retail stores, newspaper etc.

The speed of the data is expected to 50Mbps. Generally physical processes needs to be very easy and accessible from any region wherever services are available but BSNL even lacks in this process as many a times coming up with solution is provided after a long delay by going through different officials.

What about provisioning customer care and marketing on 24X7 basis? So there is also needed to study.

Bsnl landline plans

BSNL which was established in is offering various services of landline phones, wireless mobile and internet facility with its quality telecom network in country. Hence this completes the BSNL marketing mix.

Here are the expected plans and their prices. There is a study that outlined the expected pricing of the Jio GigaFiber plan. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. It is a blue print that is followed in completing a study.

BSNL is currently focusing in improving its internet service by increasing its range and providing a bigger bandwidth to its users.

Currently there are 13 brands that have to be developed and positioned. To come up with the solutions for customer problems BSNL has its call centers in each and every city along with its circle. Meaning of the Research Design Research design is the arrangement of condition and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

All their activities must be reoriented towards this change of positioning. The change is introduced by the consent of top management. The need to refine its competitive strategy and implement change management has never been more urgent than it is today.

In order to be more competitive in the present market BSNL must not only differentiate itself from competition, give a good and attractive price and have a focussed approach.

With having lots of loyal customers, BSNL do promotion in a very limited way. The Jio GigaFiber will be provided preferably to the area that gets the maximum interest maximum number of registration. Statement of the problem Today is the world of inventions and innovations and that lies in a customer who is dynamic in his beliefs, attitude and his satisfaction level.

It provides the calling service at a very cheap rate in comparison with its users and the other services depends on the installation charges. How will this be done? Is the mission aligned with its current position?

A turn around policy of BSNL should have this huge source of revenue at its core. Airtel has redefined the business through marketing innovations continuous technological up gradation of the network introduction of new generation value added services and the highest standard of customer care.

BSNL also comes up services like lifetime cards which help them be connected with the user and keep generating revenue.Price in the marketing mix of Airtel The company uses competitive pricing strategy just like any other network providers because of the competition which is present in this sector.

However, Airtel also provides flexible pricing mechanism depending on the prevailing market conditions. “EVALUATION OF PRICING STRATEGIES IN TELECOM SERVICES WITH SPECIAL REFERENCE TO MOBILE SERVICES” Dissertation submitted in partial fulfillment of the requirements Of. Marketing Mix of BSNL analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the BSNL marketing strategy.

The article elaborates the pricing, advertising & distribution strategies used by the company.

BSNL Marketing Mix

Marketing Plan For Airtel Broadband Services. Print Reference this. Published: 23rd March, Last Edited: Airtel should go in for a competition pricing strategy.

Other Avenues. BSNL Broadband also has the prepaid option. Just like a mobile phone, one can either buy a value card that will extend the download limit or a validity card that.

Marketing Mix of BSNL analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the BSNL marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.

Competitive strategy: Pricing: On the pricing front, BSNL does not have a choice but to follow the market trend. They can only bundle the packages in such a manner .

Bsnl pricing strategy
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